Izingubo Zezemidlalo

Uhlolojikelele lwezingubo zezemidlalo
Ngokwezici zemidlalo ehlukahlukene, imithethonqubo, abagijimi nezinye izici, kanye nokuhambisana nezidingo zezingubo zezemidlalo kanye nezinto zokuhlobisa ezihlobene. Kuhlanganisa izingubo, izicathulo, izigqoko, amasokisi, amagilavu, izikhafu, izikhwama, izesekeli zezinwele, amasongo, izambulela nokunye. Izingubo zezemidlalo zinezigaba ezihlukahlukene, futhi kusukela ekhulwini le-19 kuya kwekhulu lama-21, nezinhlobonhlobo zemikhiqizo, impilo yansuku zonke ingenye yezidingo.

Ulwazi Oluyisisekelo
Igama lesiShayina, Izingubo Zezemidlalo, i-Pinyin Yundongfushi igama langaphandle elithi Sportswear, Sportswear, Pinyin Yundong Fushi, izingubo zezemidlalo zesiNgisi ngokwezici zemidlalo ehlukahlukene, imithetho yokuncintisana, ukwakheka komzimba wabasubathi nezinye izici kanye nokuhambisana nezidingo zokuncintisana futhi zenziwe ngezingubo kanye nokuhlobisa okuhlobene. izinto. Kuhlanganisa, izingubo, izicathulo, izigqoko, amasokisi, amagilavu, izikhafu, izikhwama, izesekeli zezinwele, amasongo, izambulela nokunye.

Ukwahlukanisa
Ukugoqa ngokuvumelana nenjongo, izingubo zezemidlalo zokungcebeleka, ezisetshenziswa njengezingubo zezemidlalo ezivamile, zinganikeza ozigqokile umuzwa wokukhanya nomuzwa ojabulisayo. Izingubo zezemidlalo zabasakhulayo, ingubo, njengevesti, izikhindi, noma amateku, ezenzelwe izidingo ezingokwenyama zabantu abathanda ezemidlalo. Izingubo Zezemidlalo Eziphrofeshinali, izingubo ezidizayinelwe ezemidlalo ngokukhethekile, ezifana nebhola lezinyawo, i-Yoga, ibasketball, izingubo zezemidlalo zangaphandle, njll. . Ukugoqa ngokwemvelo, ukunyakaza kwe-Völkisch, okulungele iningi labantu abagqoke izingubo zezemidlalo, ukusetshenziswa kuvame kakhulu. Imidlalo Yemfashini, elungele ukuphishekela imfashini esezingeni eliphezulu abesilisa nabesifazane, ukuze izingubo zemidlalo zigqoke imfashini ethe xaxa, bese zihola umkhuba.

Umlando
Ezikhathini zasendulo, lapho abantu behlanganyela kwezemidlalo bagqoka izingubo ezisetshenziswa ekuphileni kwansuku zonke, ukuze nje kube lula imisebenzi, ngezinye izikhathi bagoqa imikhono ethile nemilenze yebhulukwe. Ngemva kokuba nomdlalo wezemidlalo osemthethweni, kancane kancane kwavela izingubo zezemidlalo ezikhethekile. Ngesikhathi sentwasahlobo kanye neNkwindla kanye nesikhathi samazwe alwayo, iChina yayinemvunulo yayo yokucibishela imicibisholo. Lapho abaculi bezempi benza ubuciko bokulwa ezikhathini zasendulo, iningi labo laligqoka izingubo ezikhethekile. Lapho imidlalo yesimanje iqala ukwethulwa ekupheleni kwekhulu le-19, iChina yayingenazo izingubo zemidlalo ezikhethekile ezihambisana nayo. Ngo-1902, komunye wemidlalo yakuqala eyayiseTianjin, abasubathi bagqoka izingubo zokuphola: abanye bagqoka izingubo ezinkulu nezinonile, kodwa amabhulukwe amafushane; abanye bagqoka izikhindi noma izikhindi ndawonye. Ngemuva kweMidlalo Yezwe Kazwelonke yango-1914, kwanqunywa ukuthi abasubathi kufanele bagqoke ama-tank top nezikhindi lapho beqhudelana emiqhudelwaneni esemthethweni. Ngokuqondene nabasubathi besifazane abagqoke izigqoko zamathangi nezikhindi, kwavela kuphela imidlalo kazwelonke ye-1930.

Intuthuko
Amazwe amaningi athuthukile kwezemidlalo emhlabeni, abheka ukubaluleka okukhulu ocwaningweni lwezingubo zemidlalo. Izidingo Zezingubo Ukukhanya, ukusondela, okuthambile, ukuguquguquka okuhle, ukuze udlale izinga lobuchwepheshe lezemidlalo, isitayela esihle nesiphanayo. IJalimane, iJapane, i-United States nezinye izingubo zezemidlalo, izingubo ze-hockey zaseDenmark, i-France nakwamanye amazwe izingubo zokugibela izintaba, amasudi okubhukuda e-Australia, anezinzuzo nezici zawo. I-China ibikade inamafekthri ambalwa asebenza ngezingubo zemidlalo, ambalwa aphumayo futhi ambalwa ngokwezinhlobonhlobo. Ngemva komcimbi wokusungulwa kwePeople's Republic of China, ukukhiqizwa kwezingubo zemidlalo kwakhula ngokushesha. Manje i-China isikwazile ukukhiqiza okufanele izinhlobonhlobo zezingubo zezemidlalo, ekukhiqizeni kungahlangabezana nezidingo zemakethe yasekhaya. I-Shanghai, i-Tianjin, i-Qingdao nezinye izindawo zikhiqiza izingubo zemidlalo ezisezingeni elihle, ezinye sezifinyelele ezingeni elithuthukile emhlabeni, eminye imikhiqizo yezinga eliphezulu ithunyelwa emazweni amaningi emhlabeni.

Ukuma
Ezihlosweni ezingaba umthengi, ukuze umkhiqizo osezinhliziyweni zabathengi ube nendawo, namaqiniso akhona ahlobene nokuhlukile nomuzwa wenani. The charm of izingubo brand, ungakwazi ukujabulela eziningi izingubo ezivamile abanayo izinzuzo: othile wake wathi “brand is the carrier of value. “. Izwe lezezimali, ukuhlaziya kwe-BCG kwemikhiqizo yezingubo zaseMelika eziyi-10 ezibaluleke kakhulu, singaqonda ukuthi lezi zincwadi ezaziwa kakhulu, inani lezincwadi zezimpahla zokugqoka eziphumelelayo ziphakeme kakhulu kunenzuzo yayo yemakethe. Ngokuhambisana nokuthuthukiswa kwesitebhisi sokwethembeka kwe-Brand, umkhiqizo wezingubo ukuze ube nabathengi abathembekile, abathengi kufanele baqale bavumele uhlobo njengezihlobo, abangane abathanda.